What is SEO and why your Business Needs It?
What is SEO and why your Business Needs It?
SEO also known as Search Engine Optimization is considered one of the most efficient instruments for raising the ranking of any company with a platform online at this point in time. While this is the condition, not just business has professionals who know the dynamics and fundamental of this instrument. So, it is advisable to get the service of an expert SEO company. With the growing amount of SEO service providers, it is important to make sure you deal with one with a good track record of providing good results.
There are many reasons why you need SEO services and this take account of the following:
For starters, SEO experts understand that diverse businesses have diverse marketing plans and objectives. They tailor the services to make sure that these personal demands are met. They assess these demands prior to proceeding to provide a solution.
SEO services are separated into diverse packages that makes it simple to get a package which perfectly measures up to your company needs. This is essential because large and small companies have diverse needs and it will not make more sense to pay for SEO service which is not required.
Because of the period they have been on the market, the strategies they utilize have been proven efficient and reliable. As such, all you need to do is to relax because 100 percent they will give you the best results.
Goals of SEO Services
Search Engine Optimization service objective is to make sure your company gets a better return of investment. In this regard, the support provided towards improving the ranking of your website on various search engines.
When your website position on the top of search engine, this can improve your presence and your sales as well. Each company is driven by the need to place on the top and this is where SEO companies come in.
Expenses
When getting SEO services, it is essential to take a look at the cost factors opposed to the backdrop of the advantages enjoyed. A reliable SEO company is capable to provide rewarding and competent solutions which don’t cost the company too much. A lot of companies find SEO services appealing as they are always guaranteed of getting their resources worth.
Considering the tools and utilize knowledge to carry this out, it’s so easy for the company to enjoy massive advantages. In essence, SEO services are dealt for companies which like to generate business opportunities.
Prior to Hiring
Prior to proceeding to get the service of SEO Company, there are many things you have to consider including the following:
- The level of skill and experience
- Company Reputation
- What SEO packages offer and entail
- Thorough study and comparison of various providers
- Set record of success as well as projects done before
Search Engine Optimization services are proficient and they improve the sales and profits of any business. With search engine optimization services, business owners can make a higher profit compared to other types of marketing channels.
Learning SEO
Now if you have budget constraints and wish to take SEO in-house, you may want to take an SEO course. Here are some providers in Singapore that offer live SEO training.
Marketing Institute of Singapore SEO training course
Equinet Academy SEO training course
Impossible SEO training course
Elite Academy SEO training course
Learning SEO on your own will not only enable you to understand what your provider is doing behind the scenes, but will also provide you with the skills and knowledge to work closely with them on your SEO campaigns, since no one else understands your business better than you.
Why a Business Must Have a Website
Why a Business Must Have a Website
A lot of individuals go online to search for anything. Many are utilizing search engines to search for products and services instead of the yellow pages because it’s easier. The study shows that more than 60 percent of customers look for a local business online, and just 33 percent of them use the yellow pages.
The most significant reason why a business must have a website is marketing or advertising. The media of marketing have changed, starting from radios, print media to televisions, it has now reached to computers and each company must keep up with the newest trend. Marketing is incredibly essential in getting more clients, thus improving your company and gaining more revenue. Aside from that, with having a website you have a 24/7 advertisement on hand in any parts of the world.
Each company owner must take benefit of the powerful advertising opportunities which exists in having a website. There are lots of ways on how you could market your product or service online.
- You can keep in touch with your clients all the time not compared to the restricted space you can obtain on a print advertisement.
- Your website could serve as a booklet of your services and products
- You could have About Us page wherein people can know more about your company and your services and products
- You can also add contact us link wherein your clients can call you 24/7
- Having a website you can list thorough information regarding hours of operations, deals and promotions or even address of your company.
- Newsletters could be sent to your clients who have signed up on your website to inform them on a daily basis.
- There’s no limit to the advertising opportunities with your site.
- Your business will come out with search results that could bring its new clients
- Business visibility is another reason why you must have a website. It is so easy for the clients know about your company and what you’re providing.
- Simple to publish updates-clients will be capable to see what the latest development of your company is and hear regarding deals from your web site
- Having a website could save you a significant amount of money in the long run for advertisements. A company website will let you save a significant amount of money on service or product advertisements, brochures, leaflets and many more. You can promote your services and products and give details associated with your business in your site without any additional expense.
It is very essential to get your company establish online as soon as possible. Through having a website presence, you can easily spread the word about your business. Online marketing is more focused to a specific audience. The customers who visit your site are there as they have a particular interest in your service or product that you can utilize to your benefit.
As a whole, a website can improve your company profit and at the same time generate new clients and keeping previous or regular clients up to date. It is a powerful marketing tool which cost very reasonable as opposed to other marketing medium.
If you want to learn how to create a website but not sure how to do coding, I recommend creating it with WordPress the self-hosted version. You can learn WordPress for free around the web, but if you’re the type who prefers taking a course, here are a few training providers teaching WordPress in Singapore:
WordPress Live Training:
- Scott Tan’s WordPress course
- Equinet Academy WordPress Training Course
- WordPress training Singapore
- Website Designing Singapore
WordPress online training:
What is Conversion Rate Optimisation and A/B Split Testing
What is Conversion Rate Optimisation and A/B Split Testing
Conversion Rate Optimization is informed by insight specifically user feedback and analytics, it is a systematic and structured approach to enhancing the performance of the website. Defined by the site’s exceptional needs and objectives as well as taking your existing traffic and make the best of it.
Conversion Rate Optimization isn’t based on hunches, guesses, or what one and all are doing. This is not driven at the highest paid individual’s opinion. It is not about obtaining as many customers when possible, in spite of engagement and quality.
When companies utilized conversion rate optimization, they consider what offerings users are fascinated in, what colors and designs attract more clients, and include lots of other online tools utilized for advertising. Users utilize the internet to search for items or products. Researches have shown a company just has restricted amount of time to get the attention of clients and direct them to the product they are wanting. If not, they will go to another business online and look for the product they want.
Conversion rate optimization teaches on online company has to put in order their website in order to make it user friendly and it offers the client with information pertaining to the item they are looking fast so the sale could be completed. When your website is sluggish because of too much Java Script or excessive graphics display you’ll lose customers. Through using conversion rate optimization this could be removed. Taking time to assess the loading of your website on a daily basis and fixing the issue right away when you do see an improvement in the time with the website loading is very important.
A/B testing on the other hand is a simple approach to assess modifications to the page opposes to the present design and knows which ones generate positive outcomes. A/B testing is a way to confirm that any latest design or modify to a factor in your website page is developing the conversion rate prior to making that modification of your website code.
A/B testing takes out the guesswork of site optimization and allows data backed options which change the conversion of the business from the “we thing” phrase to “we understand”. Through measuring the effect which modifications have on the metrics like downloads, sign ups, purchases or anything else your objectives might be, you could make sure that each change generates positive outcomes. Quantitative details speak for itself. Your co-workers might have hunches regarding how website visitors will react to specific design elements. The A/B testing lets you show guests two versions of a similar page and at the same time allow them to know the winner. Testing as well as optimizing the page on a regular basis could improve revenue, leads, donations, downloads, registrations as well as user generated content at the same time offering teams with useful insight regarding their guests.
Conversion rate optimization and A/B testing as a whole both are very important tool that can help you become successful in your venture.
The Reasons Why Google Adwords is such a Power Marketing Channel
There’s a growing popularity in the use of Google Adwords with regards to the advertisement of services, products and many other things. Perhaps this is the most preferred way of advertisement because it is proven efficient without spending too much.
Good Adwords offers a reasonable advertising medium for companies to promote services and products to a targeted audience. Marketers have the capability to control their resources, target their marketing based on keywords. Marketers are also free to know the advertisement contents.
Google Adwords allows for almost instant traffic that could be switched on and off. The results of traffic could be measured; offering information on what is thriving, what is not and what requires to be modified. Adwords could be found which function through running a test campaign.
You must know that still there are other reasons why Google Adwords is a powerful tool in marketing. One of many things which come as simple yet superb perk from Google Adwords is that you’re most likely to obtain traffic in a significant amount and certainly everyone knows that will accordingly get your business high profit. This will be made possible by means of using affiliate programs and Google Adwords.
Using Google Adwords so as to send targeted clients to your website’s affiliate page assures you a high chance of these visitors purchasing what is being provided to them. The fact that this mode also needs you to have an investment it will be fine that you look for more money back that what you have invested n and this part is left for you as dispute to concentrate in order to avoid failing.
A lot of people see to it to concentrate on this part for liking their investment to be worthwhile no matter the amount or size. The secret here is determining the things which you did that gave you a high return and you can always make this do again on other services or products and programs which you planned to involve yourself in.
If you do not want to be needy or reliant on any 3rd party, one good advantage with using Google Adwords is that it lets you sell your own services and products and make your business online. Those are having 3rd part to be reliant on could be more demanding hence Adwords is all yours to utilize to your service or product offer page.
Through doing the second option lets you retain the entire fund you make and not just get commissions making this a good reason why Adwords is a powerful marketing tool. With Google Adwords, you can really sell anything which you fancy as you can generate traffic that are particularly searching for it, you target customers are most probably already searching for what you’re offering so there is a possibility of buying your products.
Do the whole thing you want to your advertisements until such time, which they work for you. Adwords provides you the free will to make modifications even if your advertisement is already available online.
What to Expect in SEO in 2014 – 2015 Report (Download Link)
The report comes full circle to the introduction, briefly summarizing the initial possibilities that can come from harnessing data, and suggesting ways to put a positive spin on this new need to deal with a wealth of information.
ISSUES AT HAND:
❏ Digital marketing executives now have to deal with data, and cannot use programs
to keep track of their marketing campaigns
❏ Multi-Channel Attribution is STILL a hot topic
❏ Difficulty is expressed keeping track of a singular customer as she travels
through multiple channels, on and offline, up until conversion
❏ Guardians of company data (IT) are not market driven, and have little interest
in driving sales. Further, they are known to be reluctant to relinquish
control over the data, understanding its power.
WHAT THIS MEANS FOR SEOS:
❏ SEOS who can code, offer “business intelligence” services, or analytics experience, (or all
three!) will be sure to have the upper hand.
❏ The field of “SEO” will be more difficult to manipulate, or “game the system” as
search engines create algorithms that are more intelligent at producing relevant
results to a user’s query.
❏ Businesses AND SEOs need to realize that they can’t just focus on SERP rank
anymore. Other factors are crucial: freshness, authorrank, keywords used
strategically in the meta description, and meta description copy can all be deal-breakers as to where a user will click on the first SERP.
❏ Third party reviews, citations, social media, and engagement will affect a site’s
reputation as well, as customers engage in price shopping and information-seeking search queries to compare potential businesses they would like to work with or purchase from.
The rest of this report is meant to inform SEOs what to expect in the year to come.
How to Approach the Recent Google Updates and Rank Better in 2015
How to Approach the Recent Google Updates and Rank Better in 2015
Do you know that every year, Google actually changes the search algorithm that it uses for around 500 to 600 times? But out of these changes, most of them are only minor but there are occasional major algorithmic updates that are being rolled out every now and then by the major search engine, including the famous (or infamous for some) Google Panda and Google Penguin which have significant effects on the search results.
For me, I find it very important that I know the dates of the different Google updates and that’s why I was thankful that I found a very concise but useful list of all the changes that happened to Google in http://moz.com/google-algorithm-change. Going through the list, I must say that Google really did several notable changes in as early as the year 2000.
But right now, what concerns me most is the fact that with 2015 just around the corner, any internet marketer in a sane mind knows that he should start gearing up his website to make sure that it will stay on top of the game even with all the recent changes in Google Algorithm.
Just recently, Google has finally unleashed their Panda 4.0 that serves as the latest update to their well known filter that has successfully flushed out low quality content from the search engine. The main objective of Panda is to get rid of spammy, thin and low quality content from the rankings in order for users to get only the highest quality of results that they make. It was back in February 2011 when Panda was initially released and since then, it has gone through several updates, with Panda 4.0 being the biggest one that affected around 7% of search queries.
After the release of Panda 4.0 has been announced, you can just imagine how the search world turned into a swarm of busy bees tying to get their hands on what this latest update was all about. Considering that Panda updates are always done every month but there was no particular announcement regarding this particular update, everyone knew right away that this will be a major overhaul.
And just after a few days, it has become evident that some websites have been gravely affected, losing around 80% of the organic results. Based on the post of Search Engine Land regarding the losers and winners in this update, Ask.com and eBay are the “biggest losers,” which was not really a big surprise considering that eBay has plenty of doorway pages that do not have any content and are only used for leading readers to pages for products.
With all these changes, all I can say that it is probably high time that business marketers and website owners finally get to realize once and for all that the phrase “Content is king” still remains applicable in this day and age.
It seems to me that a lot of people have set aside this phrase as purely cliché and something that will no longer apply this 2014 and in the coming year 2015. But right now, if you are concerned with how your website will thrive in 2015 that is undeniably only a few months away, it is definitely a must that you know some simple but truly useful and effective tips that will help you beat Panda 4.0 and emerge as a victorious web marketer.
Practice Professional But Natural Way of Writing
Google loves content that has been written in the most natural way but still maintaining the appropriate authoritative tone. It only goes to say that you have to sound authentic and conversational at the same time to your readers or else, your website will end up untouched and unvisited.
But when you say friendly kind of writing, it does not mean that you already need to do away with the right sense of professionalism. Remember that it still important for you to proofread every work you make before publishing it. Grammar errors and typos are a big no-no. While your friends might not judge your laziness, Google as well as your potential clients are going to be instantly turned off by these mishaps.
Know Your Topics
While no one will stop you from writing about different topics, writing about a topic that you have never heard of can tarnish your credibility with all the interpretive or factual errors that you can possibly commit. As much as possible, try to stick to those topics that you are well versed with for this will exude your expertise and knowledge about the subject being discussed. And in the event that you really need to write about something that you are not completely sure about, allot sufficient time to research and go through your notes.
Forget About Keyword Stuffing
For the longest time, keyword stuffing has been considered as Google’s major “Red Flag” as far as spam is concerned. While your keywords can help your site get noticed, using them excessively will compromise your content and might even cause you some ranking penalties from the search engine.
This 2015, you might as well continue with the latest trend among different websites wherein they no longer focus on a certain keyword for their content and use a few related keywords instead. Same with the natural way of writing, it is also important that you use your keywords as naturally as possible without breaking up the sensible flow of your content.
Be Unique
Uniqueness is the one thing that Panda 4.0 definitely loves the most as this is the new form of sexy in the search engine today. Setting yourself apart from your rivals will boost your rankings and at the same time, this will also help searchers when they pick you over your competitors. Use a unique voice and protect it at all costs for this will also help protect your brand throughout the process.
More changes are definitely bound to come our way as revealed in https://fabiopeck.wordpress.com/2014/06/27/what-to-expect-in-seo-in-2014-2015-report/ but with these simple tips, you can at least be sure that you can still conquer these changes and become the best in your field!
Important On-Page SEO Factors That Could Hinder Your Rankings
Optimizing and improving your On-Page SEO is really a tough task because there are lots of things that you will need to use and consider. There are also several things that you must take into account primarily on the significant on-page SEO factors. These factors are beneficial but there are times that they will give your page a great impact especially on its rankings. It is true that there are lots of on-page SEO factors that are often used by most website owners. These are always present in a website in order to make it more attractive for all online users.
Here’s a nice visual representation of essential on-page SEO factors, courtesy of Equinet Academy’s SEO tutorial:
The important on-page SEO factors are already listed below along with some information about each one of them:
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URL
This is one of the most important factors in on-page SEO. When you are planning to create your URL, you are required to use keywords.
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Domain
You main keyword is often referred to as the root domain. This is really a helpful way in optimizing your website. Aside from your keyword, you can also use the name of your company along with “.com”.
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Title tag
You can see title tag in the SERP’s or search engine result pages. This is often used in order to detect whether the page contains information needed by the web users. Title tag is also a Meta tag.
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Meta Description
Even though it doesn’t provide benefits in terms of the search engine rankings, it offers an easy process to all web users in searching the information they need.
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Headers (H1, H2, and H3)
H1, H2, and H3 are often in the code of the web page. There are times that you can see in actual headers of your web page. Through the use of your headers, the search engine can easily determine the content of your web page.
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Alt-image tag
This is often designed to allow the users discover the information contained by a certain image. You can also place keywords in the file title of it and alt tag.
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Italic, underline, and bold of keywords
When your keywords are bolded, italicized, or even underlined, web users can easily look for the essential information they need. Most of the time, keywords come with a hyperlink.
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Keyword Density
You must use your keywords twice or thrice in order to make it more informative.
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Length of the Text
Most search engines today love lots of appropriate text. The maximum text that your content should contain is only 500 words.
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Keyword in the last and first phrase
When your keywords are on the very first and last part of your page, the search engine will be able to know the entire content of your page easily.
Optimizing your on-page SEO will require you to use those factors. Because it often takes lots of time, each and every time you consume, you are losing the chance for your website to gain high rankings in the search engine results. In order for you to have a fast and easy process in improving your page ranking, you must ask help from the professional website creators.
7 Mistakes Marketing Managers Make When Selecting a SEO Vendor
The role of marketing managers in a particular company is really tough and a lot of pressure is on their shoulders in terms of marketing strategy application. The sales greatly depend on their skills and intelligence on how they will manage to attract the potential customers or clients to buy their products or avail their services. Nowadays, the approach in marketing strategies has rapidly changed.
One of the most popular methods in marketing strategy in this era is the online marketing. The applications of the internet, social network, blogging, SEO or content marketing are the most viable and effective option for every company out there regardless of their size and influence.
Marketing managers utilize the above mentioned modern marketing approach to boost their sales by attracting more traffic on their hub in order for them to promote their products or services. Since most of them don’t have the knowledge to do the job, the necessity to hire a third party SEO vendor or service provider is totally required. However, how sure that they’re going to hire the perfect SEO vendor as their partner that will deliver quality result, or perhaps will lead them to their promotion? Well… chances are they may do it or not. So here, you can get some information about the common mistakes marketing managers make when selecting a SEO vendor:
1. Hiring a Black Hat SEO Vendor
Not all of the SEO service providers out there can make your website appear on the first page of Google. Some of them can even harm you rather than giving you what you want. There are SEO companies that use a bad technique in optimizing your website on search robots. The best thing to avoid this is to hire a reputable SEO service provider by asking them more question about their company and their services.
2. Massive site submissions to a lot of search engines
If the SEO vendor tells you that they are going to submit your site to hundreds of search engines, don’t believe them. It won’t bring any changes at all when it comes to your website ranking. There are only few reputable search robots that can give you free traffic and the rest can’t do anything about the free traffic that you are dreaming of.
3. Believing in the promise of guaranteed rankings
In the world today where almost everything is version 2.0, it’s hard for the SEO vendors to give you a hundred percent guarantee that your site will be on top of Google’s first page. Keep in mind that the result of your SEO campaign has a lot of factor to consider and not only the keywords you want to highlight in the search. Your target market is also a factor so how can they promise such things?
4. Believing in Magic
This mistake is when the SEO company tells a manager that they’ve got the magic formula to give them millions of free traffic. A formula that will get their company’s site on the first page. Well… this is a no-no. On the first place, try typing “SEO” on Google – Did their SEO company rank first on the search engine? In most cases they are not.
5. Going for a Massive Backlinks offer
Don’t just go for a service provider that will promise you to do the trick by backlinks building. This is not a good idea and worse you might be penalized by the search engine for this act.
6. Prioritizing the cost of the service rather than the quality
If the marketing manager will go for a cheaper SEO, he or she must think twice. Probably, there is something wrong. In SEO it’s just right to be paid for what you’ve done and SEO is not as easy as a piece of cake. Meaning, if the service provider will give you high quality output, they will also ask for a high quality amount, isn’t it?
7. Not considering the quality of content
Nowadays, SEO has evolved already in terms of rules. It’s not just a matter of using the right keyword but a good and quality content is also necessary. There are SEO vendors that will make content and just insert the keywords even if it doesn’t make any sense when you read the article.
WordPress V 3.6 is Out!
The new wordpress version 3.6 is out! I’m talking about the wordpress.org self-hosted version. Not this blog that’s using wordpress.com.
There’s a ton of new features, honestly speaking, I like the new updates, especially the appearance => menus feature. More sleek, easier to use, and there’s going more to love.
Here is the link for the new wordpress 3.6 features:
http://codex.wordpress.org/Version_3.6
Remember always to update your wordpress version whenever you see an update. This will minimize the chance for hackers to find a loophole and hack into your wordpress site. Another word of advice, install Better WP Security plugin to enhance your wordpress security.
Let’s see what else do we need to do… Oh yeah, also remember to backup your site frequently. Use the Duplicator Plugin to do your backups. Backup weekly, once a month, once a year, depending on how frequent you blog.
Remember, always save to be safe 🙂
How to do affiliate marketing
If you want to do affiliate marketing, you’re gonna need a website. The best way i found to do affiliate marketing is to write reviews on a particular affiliate product and add the affiliate link to your review.
What you want to do after you’ve finished writing the review post is to get other bloggers to link to your post. Of course, you need to manually contact each blogmaster, which can be really tedious. But trust me, it’s worth it. Just contact them and ask them to link to your post, in return you will link to them and hope to establish a relationship with them.
You’d be surprised how some of them will open up to you and even want to add their links to your blog. Affiliate marketing is one of the easiest ways for starters, beginners, to make money online.
Now guess what.. I’ve already made a couple of dollars from amazon’s affiliate program selling usb and memory cards 🙂
Fabio Peck's Blog 