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The report comes full circle to the introduction, briefly summarizing the initial possibilities that can come from harnessing data, and suggesting ways to put a positive spin on this new need to deal with a wealth of information.
ISSUES AT HAND:
❏ Digital marketing executives now have to deal with data, and cannot use programs
to keep track of their marketing campaigns
❏ Multi-Channel Attribution is STILL a hot topic
❏ Difficulty is expressed keeping track of a singular customer as she travels
through multiple channels, on and offline, up until conversion
❏ Guardians of company data (IT) are not market driven, and have little interest
in driving sales. Further, they are known to be reluctant to relinquish
control over the data, understanding its power.
WHAT THIS MEANS FOR SEOS:
❏ SEOS who can code, offer “business intelligence” services, or analytics experience, (or all
three!) will be sure to have the upper hand.
❏ The field of “SEO” will be more difficult to manipulate, or “game the system” as
search engines create algorithms that are more intelligent at producing relevant
results to a user’s query.
❏ Businesses AND SEOs need to realize that they can’t just focus on SERP rank
anymore. Other factors are crucial: freshness, authorrank, keywords used
strategically in the meta description, and meta description copy can all be deal-breakers as to where a user will click on the first SERP.
❏ Third party reviews, citations, social media, and engagement will affect a site’s
reputation as well, as customers engage in price shopping and information-seeking search queries to compare potential businesses they would like to work with or purchase from.
The rest of this report is meant to inform SEOs what to expect in the year to come.
How to Approach the Recent Google Updates and Rank Better in 2015
Do you know that every year, Google actually changes the search algorithm that it uses for around 500 to 600 times? But out of these changes, most of them are only minor but there are occasional major algorithmic updates that are being rolled out every now and then by the major search engine, including the famous (or infamous for some) Google Panda and Google Penguin which have significant effects on the search results.
For me, I find it very important that I know the dates of the different Google updates and that’s why I was thankful that I found a very concise but useful list of all the changes that happened to Google in http://moz.com/google-algorithm-change. Going through the list, I must say that Google really did several notable changes in as early as the year 2000.
But right now, what concerns me most is the fact that with 2015 just around the corner, any internet marketer in a sane mind knows that he should start gearing up his website to make sure that it will stay on top of the game even with all the recent changes in Google Algorithm.
Just recently, Google has finally unleashed their Panda 4.0 that serves as the latest update to their well known filter that has successfully flushed out low quality content from the search engine. The main objective of Panda is to get rid of spammy, thin and low quality content from the rankings in order for users to get only the highest quality of results that they make. It was back in February 2011 when Panda was initially released and since then, it has gone through several updates, with Panda 4.0 being the biggest one that affected around 7% of search queries.
After the release of Panda 4.0 has been announced, you can just imagine how the search world turned into a swarm of busy bees tying to get their hands on what this latest update was all about. Considering that Panda updates are always done every month but there was no particular announcement regarding this particular update, everyone knew right away that this will be a major overhaul.
And just after a few days, it has become evident that some websites have been gravely affected, losing around 80% of the organic results. Based on the post of Search Engine Land regarding the losers and winners in this update, Ask.com and eBay are the “biggest losers,” which was not really a big surprise considering that eBay has plenty of doorway pages that do not have any content and are only used for leading readers to pages for products.
With all these changes, all I can say that it is probably high time that business marketers and website owners finally get to realize once and for all that the phrase “Content is king” still remains applicable in this day and age.
It seems to me that a lot of people have set aside this phrase as purely cliché and something that will no longer apply this 2014 and in the coming year 2015. But right now, if you are concerned with how your website will thrive in 2015 that is undeniably only a few months away, it is definitely a must that you know some simple but truly useful and effective tips that will help you beat Panda 4.0 and emerge as a victorious web marketer.
Practice Professional But Natural Way of Writing
Google loves content that has been written in the most natural way but still maintaining the appropriate authoritative tone. It only goes to say that you have to sound authentic and conversational at the same time to your readers or else, your website will end up untouched and unvisited.
But when you say friendly kind of writing, it does not mean that you already need to do away with the right sense of professionalism. Remember that it still important for you to proofread every work you make before publishing it. Grammar errors and typos are a big no-no. While your friends might not judge your laziness, Google as well as your potential clients are going to be instantly turned off by these mishaps.
Know Your Topics
While no one will stop you from writing about different topics, writing about a topic that you have never heard of can tarnish your credibility with all the interpretive or factual errors that you can possibly commit. As much as possible, try to stick to those topics that you are well versed with for this will exude your expertise and knowledge about the subject being discussed. And in the event that you really need to write about something that you are not completely sure about, allot sufficient time to research and go through your notes.
Forget About Keyword Stuffing
For the longest time, keyword stuffing has been considered as Google’s major “Red Flag” as far as spam is concerned. While your keywords can help your site get noticed, using them excessively will compromise your content and might even cause you some ranking penalties from the search engine.
This 2015, you might as well continue with the latest trend among different websites wherein they no longer focus on a certain keyword for their content and use a few related keywords instead. Same with the natural way of writing, it is also important that you use your keywords as naturally as possible without breaking up the sensible flow of your content.
Uniqueness is the one thing that Panda 4.0 definitely loves the most as this is the new form of sexy in the search engine today. Setting yourself apart from your rivals will boost your rankings and at the same time, this will also help searchers when they pick you over your competitors. Use a unique voice and protect it at all costs for this will also help protect your brand throughout the process.
More changes are definitely bound to come our way as revealed in https://fabiopeck.wordpress.com/2014/06/27/what-to-expect-in-seo-in-2014-2015-report/ but with these simple tips, you can at least be sure that you can still conquer these changes and become the best in your field!
Optimizing and improving your On-Page SEO is really a tough task because there are lots of things that you will need to use and consider. There are also several things that you must take into account primarily on the significant on-page SEO factors. These factors are beneficial but there are times that they will give your page a great impact especially on its rankings. It is true that there are lots of on-page SEO factors that are often used by most website owners. These are always present in a website in order to make it more attractive for all online users.
Here’s a nice visual representation of essential on-page SEO factors, courtesy of Equinet Academy’s SEO tutorial:
The important on-page SEO factors are already listed below along with some information about each one of them:
This is one of the most important factors in on-page SEO. When you are planning to create your URL, you are required to use keywords.
You main keyword is often referred to as the root domain. This is really a helpful way in optimizing your website. Aside from your keyword, you can also use the name of your company along with “.com”.
You can see title tag in the SERP’s or search engine result pages. This is often used in order to detect whether the page contains information needed by the web users. Title tag is also a Meta tag.
Even though it doesn’t provide benefits in terms of the search engine rankings, it offers an easy process to all web users in searching the information they need.
Headers (H1, H2, and H3)
H1, H2, and H3 are often in the code of the web page. There are times that you can see in actual headers of your web page. Through the use of your headers, the search engine can easily determine the content of your web page.
This is often designed to allow the users discover the information contained by a certain image. You can also place keywords in the file title of it and alt tag.
Italic, underline, and bold of keywords
When your keywords are bolded, italicized, or even underlined, web users can easily look for the essential information they need. Most of the time, keywords come with a hyperlink.
You must use your keywords twice or thrice in order to make it more informative.
Length of the Text
Most search engines today love lots of appropriate text. The maximum text that your content should contain is only 500 words.
Keyword in the last and first phrase
When your keywords are on the very first and last part of your page, the search engine will be able to know the entire content of your page easily.
Optimizing your on-page SEO will require you to use those factors. Because it often takes lots of time, each and every time you consume, you are losing the chance for your website to gain high rankings in the search engine results. In order for you to have a fast and easy process in improving your page ranking, you must ask help from the professional website creators.